The financial markets may be in flux, but that doesn’t mean your financial marketing has to be. 

With a solid plan, your marketing can not just survive, but thrive — even in today’s chaotic times.

In this special episode, Lisa Nicholas, VP of Strategy, Financial Institutions, and Stephenie Williams, VP of Financial Services Marketing Product and Strategy, from Vericast join the show to share the best ways banks and credit unions can market themselves to customers and prospects today. 

Join us as we discuss:

  • Why cost restriction is the number one issue clients face when marketing their business 
  • How to educate consumers about what’s happening in the banking industry
  • Proactively reaching out to customers and working with them to reduce the friction
Listen to “Marketing during tough times: a financial institution’s guide to reaching customers” on Spreaker.

About the Series…

If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.

Welcome to Business to Human!

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