2023 Restaurant TrendWatch

Consumer survey data is a powerful tool for restaurants to revive loyalty, providing valuable insight into their preferences, trends, and behaviors. This report presents some of the most significant restaurant-related consumer trends and concerns taken from Vericast’s January 2023 Awareness-to-Action Study of 1,954 consumers across generations and socioeconomic levels.


Get the scoop on dining decisions and attract more guests

Restaurants — now more than ever — can provide a needed respite for families. But competition is bubbling up everywhere; think new restaurant concepts, ease of digital ordering, meal kits, and even grocerants. You need insights on purchase behaviors and motivators to attract guests to your restaurants. That’s our sweet spot. We use our powerful combination of intelligence, media, and technology to build meaningful connections that inspire action.


Of surveyed consumers visited a restaurant for the first time in the past year because of a coupon/discount
Of surveyed consumers plan to use a coupon in the next six months
Of surveyed consumers will use a coupon to dine out more in the next six months

Source: Prosper Insights & Analytics MBI, 2021
“With almost half of consumers planning to cut restaurant dining in the next six months, I expect that casual and midscale dining to be hit the worst by the potential recession, deal promotions across multiple channels will help operators attract customers. Statistics from Prosper Insights indicated that 71% of purchase influence for diners comes from print and digital media.”

Peter Boivin,

VP, Head of Industry


is key to driving restaurant purchase decisions.


of dining out purchase influence is driven by digital and print media

Source: Prosper Insights & Analytics MBI 2022 (Decimals rounded to whole numbers)


2022 Holiday Season

Rob Crews shares what’s different for the holidays this year and offers advice for restaurants preparing to win with guests during this most important season of the year.

Woman shopping at computer