2023 Restaurant TrendWatch
Consumer survey data is a powerful tool for restaurants to revive loyalty, providing valuable insight into their preferences, trends, and behaviors. This report presents some of the most significant restaurant-related consumer trends and concerns taken from Vericast’s January 2023 Awareness-to-Action Study of 1,954 consumers across generations and socioeconomic levels.
Get the scoop on dining decisions and attract more guests
Restaurants — now more than ever — can provide a needed respite for families. But competition is bubbling up everywhere; think new restaurant concepts, ease of digital ordering, meal kits, and even grocerants. You need insights on purchase behaviors and motivators to attract guests to your restaurants. That’s our sweet spot. We use our powerful combination of intelligence, media, and technology to build meaningful connections that inspire action.
RESTAURANT GUESTS ARE INCENTIVE DRIVEN
Source: Prosper Insights & Analytics MBI, 2021
VP, Head of Industry
is key to driving restaurant purchase decisions.
of dining out purchase influence is driven by digital and print media
Source: Prosper Insights & Analytics MBI 2022(Decimals rounded to whole numbers)
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