With innovation comes opportunity to convert value-conscious grocery shoppers
The days of “one-stop shopping” are over. Grocery shoppers have split their loyalty — and purchasing — between more physical stores and ever-increasing e-commerce options. We can help you find the right shoppers, improve their perception of your stores, and show them tailored product offerings to keep products moving off your shelves.
KEY GROCERY TRENDS
Most consumers are looking for ways to save.
Source: Vericast Awareness-to-Action Study, June 2022
REACHING DISCERNING GROCERY SHOPPERS REQUIRES A MULTICHANNEL APPROACH
Source: 1www.omnisend.com/blog/omnichannel-statistics/ 2Prosper Insights & Analytics MBI, 2023 3Vericast Consumer Intel Report, 2021
Director, Client Strategy