Insights

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Blog Financial
The Biggest Banking Challenges Your Customers Face

Vericast’s Lisa Nicholas and Stephenie Williams share the best ways banks and credit unions can market themselves to customers and prospects today.
Vericast-Why-First-Party-Data-Matters
Report General
Why First-Party Data Matters: Personalization, Privacy, and Growth

Unlocking the full value of first-party data is crucial for businesses aiming to gain a competitive edge in today’s digital market while delivering exceptional value to their customers.
BAI-Webcast-IsLoyaltyDead
Video Financial
Customer Loyalty is Dead, Or Is It?
In today’s challenging economy, financial institutions face unparalleled trials. With growing financial strains, consumers demand more, raising the stakes for…
Is it time for an image makeover for banks?
Blog Financial
Is “Bank” a Bad Word?

It’s all about perception. The banking blip has given certain customers cause for concern. In a Business to Human podcast, Lisa Nicholas and Stephenie Williams discuss how banks can get ahead.
Woman on mobile phone
Blog General
How To Implement Privacy-Safe Personalization

People appreciate personalization, but they expect the brands they buy from to respect their privacy as well.
Blog Financial
The Modern Marketing Toolkit & The “Data Problem”

Leigh Anne Bentley discusses “the data problem” and other marketing challenges she’s had to tackle as a CMO of a credit union.
Podcast Financial
Episode 14: Humanizing Connections: The Future of Finance

Listen as Lauren Tatro of Broadview Federal Credit Union talks about the status and future of financial brands.
Informed by data, strategic insights fuel acquisition marketing
Blog Financial
Maximizing Acquisition Strategies: How to Take Control and Drive Growth Through Data-Driven Insights

The sheer volume and complexity of consumer data can be overwhelming, and effectively managing and utilizing it requires collaboration. By harnessing the power of first- and third-party consumer data marketers can achieve greater success.
Mail ad readership and circular shopping stats
Blog Grocery
The Power of Printed Circulars: Fueling Multichannel Success in Reaching Today’s Consumers

Retailers that embrace a balanced approach to marketing and incorporate printed circulars into their strategies will be better positioned to succeed in a highly competitive retail landscape.