Vericast’s Lisa Nicholas and Stephenie Williams share the best ways banks and credit unions can market themselves to customers and prospects today.
Unlocking the full value of first-party data is crucial for businesses aiming to gain a competitive edge in today’s digital market while delivering exceptional value to their customers.
It’s all about perception. The banking blip has given certain customers cause for concern. In a Business to Human podcast, Lisa Nicholas and Stephenie Williams discuss how banks can get ahead.
People appreciate personalization, but they expect the brands they buy from to respect their privacy as well.
Leigh Anne Bentley discusses “the data problem” and other marketing challenges she’s had to tackle as a CMO of a credit union.
Listen as Lauren Tatro of Broadview Federal Credit Union talks about the status and future of financial brands.
The sheer volume and complexity of consumer data can be overwhelming, and effectively managing and utilizing it requires collaboration. By harnessing the power of first- and third-party consumer data marketers can achieve greater success.
Retailers that embrace a balanced approach to marketing and incorporate printed circulars into their strategies will be better positioned to succeed in a highly competitive retail landscape.