Shopper marketing strategies must quickly adjust to drive engagement
The CPG landscape has shifted dramatically: niche, direct-to-consumer brands, private label products, and keeping up with ever-changing consumer behaviors can seem daunting. But we’re here to help you. Combining decades of shopper intelligence with top-notch technology, we’ll give you the information to stay informed about what your consumers want. And we’ll arm you with the tools to drive consistent purchases, from high-reach branding experiences to tailored creative delivery.
CONSUMERS WANT TO SAVE
Both print and digital media are crucial to getting the best deals. Done right, discounting can improve both brand perception and purchase metrics.
Source: Vericast Awareness-to-Action Study, June 2022
2022 CPG + GROCERY TRENDWATCH
What’s driving household spending today? Rising prices, supply chain delays and record-setting inflation have affected how people shop. This doesn’t just mean consumers are cutting back — they’re scrapping long-term behaviors and finding new ways to be savvy. To successfully retain and acquire new shoppers in a volatile environment, marketers need to know how four key consumer segments spend and how to capture their attention.
Aimee Englert
Executive Director, Client Strategy
SEE HOW WE’VE HELPED CPG BRANDS GROW THEIR BUSINESSES:
MARKETING RESEARCH
“Ho, Ho, Ho!” or Just “Ho-hum?”: What to Expect From Consumers This Holiday Season
The holidays are around the corner — and the current economic environment has forced adjustments by both consumers and retailers. Read the insight about consumers’ shopping plans, preferences and priorities this holiday season.
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How do online and in-store shopping stack up when it comes to shopping for CPG products? We provide key insight into how people are shopping so you can build an effective digital and brick-and-mortar strategy to meet their needs and win their loyalty.
