Insights

We are your marketing amplification partner. We have the data, media, technology and people to deliver a return on intelligence and take your team and your marketing to new heights.
The Biggest Banking Challenges Your Customers Face

Vericast’s Lisa Nicholas and Stephenie Williams share the best ways banks and credit unions can market themselves to customers and prospects today.

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Customer Loyalty is Dead, Or Is It?
In today’s challenging economy, financial institutions face unparalleled trials. With growing financial strains, consumers demand more, raising the stakes for…
Is it time for an image makeover for banks?
Is “Bank” a Bad Word?

It’s all about perception. The banking blip has given certain customers cause for concern. In a Business to Human podcast, Lisa Nicholas and Stephenie Williams discuss how banks can get ahead.

The Modern Marketing Toolkit & The “Data Problem”

Leigh Anne Bentley discusses “the data problem” and other marketing challenges she’s had to tackle as a CMO of a credit union.

Episode 14: Humanizing Connections: The Future of Finance

Listen as Lauren Tatro of Broadview Federal Credit Union talks about the status and future of financial brands.

Informed by data, strategic insights fuel acquisition marketing
Maximizing Acquisition Strategies: How to Take Control and Drive Growth Through Data-Driven Insights

The sheer volume and complexity of consumer data can be overwhelming, and effectively managing and utilizing it requires collaboration. By harnessing the power of first- and third-party consumer data marketers can achieve greater success.

The Future of Financial Market Intelligence Is Here
Vericast’s Market Intelligence Platform is an advanced data visualization dashboard designed to provide real-time insights for making smarter marketing decisions….
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Checklist: Optimal Data Points for Successful Acquisition Marketing Campaigns
Financial institutions need to prioritize key data points to better understand their target market and build a relationship with potential…
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BAI Banking Outlook Insights Webinar
Watch this must-see webinar and discover how to leverage the power of your own data to deliver the personalized experience your customers…