Attracting, retaining and growing core deposits is more important than ever — and that importance isn’t going to change any time soon.

Many financial institutions have relied on organic growth to meet their deposit needs. Whether through their branch networks or their brand equity in the market, they’ve counted on new account holders walking through their doors and opening new accounts. Maybe they’ve tried one-off campaigns such as “refer a friend” or branch radius mailings, but these are typically few and far between.

  • What happens when organic growth stops?
  • How is your bank going to fund the loans it sells?
  • How will it ensure a stable source of funds?

Read the article by Vericast’s Stephenie Williams to get the answers to these questions and more.